At the end of this course, the students; 1) Gain the competence to analyze and interpret the effects of new media environments emerging as a result of the convergence of information and communication technologies on individuals, social relations and organizational structures. 2) Gain knowledge of questioning the effects of digitization in different contextual frameworks. 3) Recognize the literacy requirements brought by current communication technologies and gains knowledge.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
After new media became an indispensable part of everyday life, especially with the contributions of the communication sciences and cultural studies a new interdisciplinary field, called new media studies was emerged. Within the new media studies context, new media products, social outlook of the using/consuming practices, their social consequences and effects, and cultural and digital representations are discussed. In this particular course, a critical perspective is supported while discussing theories and case studies regarding how new media affects issues like civic and political practices, everyday life, consumption culture, interpersonal relations and health issues.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction: Scope and objectives of the course.
2nd Week
The conceptual and theoretical framework of new media. Development process of web technologies, their effects on daily life and related concepts.
3rd Week
New media environments. Effects on the user. Redefining and positioning the audience.
4th Week
Digital labor.
5th Week
New media and identities. Representation of private and corporate identities in new media environments. New social movements and the role of new media.
6th Week
Goffmann and the presentation of the self Discussions and evaluations on the concept of performance.
7th Week
New media and K.V.K.K. Online environments and personal data.
8th Week
Midterm
9th Week
Social network analysis.
10th Week
Digital advertising.
11th Week
Digital advertising applications and advertising panels.
12th Week
Online environments and accessibility applications. New media and intergenerational cooperation.
13th Week
New media and research methods.
14th Week
Term summary. General evaluation for the period. Question answer. Information about the final exam.
RECOMENDED OR REQUIRED READING
Yengin, D. (2012). Yeni Medyaya Eleştirel Bakış. (Ed.) Deniz Yengin. Yeni Medya Ve içinde: 123-133. Anahtar Kitaplar Yayınevi.
Binark, M. (2007). Yeni Medya Çalışmaları. Ankara: Dipnot Yayınları.
Binark, M. ve Bayraktutan, G. (2013). Ayın Karanlık Yüzü: Yeni Medya ve Etik. İstanbul: Kalkedon Yayınları.
Varnalı, K. (2013). Dijital Kabilelerin İzinde: Sosyal Medyada Netnografik Araştırmalar. İstanbul: MediaCat Yayınları.
Binark, M. (2014). Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri. İstanbul: Ayrıntı Yayınları.
Current additional resources, case studies and readings to be recommended during the lesson.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
10
Project
1
50
Attendance
1
10
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
0
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
2
3
6
Individual or group work
14
3
42
Preparation for Final exam
1
36
36
Course hours
14
3
42
Preparation for Midterm exam
1
12
12
Laboratory (including preparation)
Final exam
1
1,5
1,5
Homework
4
3
12
Total Workload
152,5
Total Workload / 30
5,08
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
