At the end of this course, the students; 1) Explain the actors (capital, labor) and factors (legal, economic and political arrangements, union rights etc.) of the media indusrty which takes place in value creation process. 2) Evaluate the media as part of the economic, political, social and cultural field. 3) Analyze the production, distribution, consumption and labor processes in the media sector.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
In this course the actors that have a role creating value chain (i.e. capital, labor force, licencing, marketing etc.) and factors (legal, economical and political regulations and union rights) of media industry will be discussed from the perspective of political economy.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Labor in history
2nd Week
Basic discussions on labor: The labor theory of value
3rd Week
Basic discussions on labor: The utility concept in value theory
4th Week
Structure of media industry
5th Week
Media industry and new communication technologies: Production,
6th Week
consumption and distribution
7th Week
Media industry and labor: Legal, economical and political regulations
8th Week
Media industry and labor: Union rights
9th Week
Midterm
10th Week
Different industrial environment: News
11th Week
Different industrial environment: Photograph.
12th Week
Different industrial environment: TV series and movies.
13th Week
Different industrial environment: Advertisement.
14th Week
Different industrial environment: New media
15th Week
Different industrial environment: Digital game.
RECOMENDED OR REQUIRED READING
Adaklı, G. (2006). Türkiye?de Medya Endüstri: Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri. Ankara: Ütopya Yayınevi. Adaklı, Gülseren (2010). "Neoliberalizm ve Medya: Dünyada ve Türkiye'de Medya Endüstrisinin Dönüşümü." Mülkiye 34(269): 67-83. Bagdikian, B. (2016). Yeni Medya Tekeli, İstanbul: Akılçelen. Bulut, S. (Der) (2009). Sermayenin Medyası Medyanın Sermayesi: Ekonomi Politik Yaklaşımlar. Ankara: Ütopya Yayınevi. Dağtaş, E. (Ed). (2013). Medya Ekonomisi ve İşletmeciliği. Eskişehir: Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları. Ekinci, M. (2020). Dijital Emek ve Yabancılaşma. İstanbul: Urzeni Yayınevi. Huws, U. 2018). Küresel Dijital Ekonomide Emek, Çev. Cemre Şenesen, İstanbul: Yordam Kitap. Kıyan, Z. (2015). "Dijital Kapitalizm"in İletişim Alanındaki İzleri: Üretim, Dolaşım, Emek ve Tüketim Süreçleri. Toplum ve Bilim Dergisi, 135. Özkan, Evrim Töre (2010) İstanbul Film Endüstrisi. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. Özsever, A. (2004). Tekelci Medyada Örgütsüz Gazeteci: Türkiye?de Basın Çalışanlarının Sorunları ve Bir Model Önerisi. Ankara: İmge Kitabevi. Talu, U. (2012) Bedelli Gazetecilik. İstanbul: Everest Yayınları. Golding, P. ve Graham M. (2002) "Kültür, İletişim ve Ekonomi", Medya, Kültür ve Siyaset. Der. Süleyman İrvan Ankara: Alp. 59-97. Kaya, R. (2009) İktidar Yumağı. Ankara: İmge Kitabevi. Sönmez, M. (2010) Medya, Kültür, Para ve İstanbul İktidarı. İstanbul: Yordam Kitap.