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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
MEDIA MANAGEMENT İLF328 - 3 + 0 5

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)Assistant Professor Beste Nigar Erdem
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Explain the actors (capital, labor) and factors (legal, economic and political arrangements, union rights etc.) of the media indusrty which takes place in value creation process.
2) Evaluate the media as part of the economic, political, social and cultural field.
3) Analyze the production, distribution, consumption and labor processes in the media sector.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIn this course the actors that have a role creating value chain (i.e. capital, labor force, licencing, marketing etc.) and factors (legal, economical and political regulations and union rights) of media industry will be discussed from the perspective of political economy.
COURSE CONTENTS
WEEKTOPICS
1st Week Labor in history
2nd Week Basic discussions on labor: The labor theory of value
3rd Week Basic discussions on labor: The utility concept in value theory
4th Week Structure of media industry
5th Week Media industry and new communication technologies: Production,
6th Week consumption and distribution
7th Week Media industry and labor: Legal, economical and political regulations
8th Week Media industry and labor: Union rights
9th Week Midterm
10th Week Different industrial environment: News
11th Week Different industrial environment: Photograph.
12th Week Different industrial environment: TV series and movies.
13th Week Different industrial environment: Advertisement.
14th Week Different industrial environment: New media
15th Week Different industrial environment: Digital game.
RECOMENDED OR REQUIRED READINGAdaklı, G. (2006). Türkiye?de Medya Endüstri: Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri. Ankara: Ütopya Yayınevi.
Adaklı, Gülseren (2010). "Neoliberalizm ve Medya: Dünyada ve Türkiye'de Medya Endüstrisinin Dönüşümü." Mülkiye 34(269): 67-83.
Bagdikian, B. (2016). Yeni Medya Tekeli, İstanbul: Akılçelen.
Bulut, S. (Der) (2009). Sermayenin Medyası Medyanın Sermayesi: Ekonomi Politik Yaklaşımlar. Ankara: Ütopya Yayınevi.
Dağtaş, E. (Ed). (2013). Medya Ekonomisi ve İşletmeciliği. Eskişehir: Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları.
Ekinci, M. (2020). Dijital Emek ve Yabancılaşma. İstanbul: Urzeni Yayınevi.
Huws, U. 2018). Küresel Dijital Ekonomide Emek, Çev. Cemre Şenesen, İstanbul: Yordam Kitap.
Kıyan, Z. (2015). "Dijital Kapitalizm"in İletişim Alanındaki İzleri: Üretim, Dolaşım, Emek ve Tüketim Süreçleri. Toplum ve Bilim Dergisi, 135.
Özkan, Evrim Töre (2010) İstanbul Film Endüstrisi. İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
Özsever, A. (2004). Tekelci Medyada Örgütsüz Gazeteci: Türkiye?de Basın Çalışanlarının Sorunları ve Bir Model Önerisi. Ankara: İmge Kitabevi.
Talu, U. (2012) Bedelli Gazetecilik. İstanbul: Everest Yayınları.
Golding, P. ve Graham M. (2002) "Kültür, İletişim ve Ekonomi", Medya, Kültür ve Siyaset. Der. Süleyman İrvan Ankara: Alp. 59-97.
Kaya, R. (2009) İktidar Yumağı. Ankara: İmge Kitabevi.
Sönmez, M. (2010) Medya, Kültür, Para ve İstanbul İktidarı. İstanbul: Yordam Kitap.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Questions/Answers,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Assignment110
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam111
Preparation for Quiz
Individual or group work
Preparation for Final exam13535
Course hours14342
Preparation for Midterm exam12525
Laboratory (including preparation)
Final exam111
Homework5525
Weekly Articles and Resource Research7321
Total Workload150
Total Workload / 305
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

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