TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Ebru Akçay
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to gain the ability to solve problems encountered in strategic communication planning. 2) Will gain necessary knowledge about the communication theories, methods, strategies and techniques. 3) Will apply and develop persons, groups, masses and/ or organizations communicational needs and differences to their field.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course draws a general frame about the knowledge and information in government sector, media organizations, non-governmental oganizations and private sector's needs on management.
COURSE CONTENTS	WEEK TOPICS 1st Week Course Introduction 2nd Week Concept of Strategy: Organizations, Publics, Issues and Narratives 3rd Week Strategic Communication: Approaches and Related Areas 4th Week Strategic Communication Management: Research 5th Week Strategic Communication Management: Planning 6th Week Strategic Communication Management: Implementation 7th Week Strategic Communication Management: Evaluation 8th Week Midterm Exam 9th Week Strategic Communication in the Public Sector 10th Week Strategic Communication in the Private Sector 11th Week Strategic Communication in Non-Governmental Organizations 12th Week Student Presentations 13th Week Student Presentations 14th Week Student Presentations
RECOMENDED OR REQUIRED READING	Çınarlı, i. (2013). Stratejik İletişim Yönetimi. İstanbul: Beta Dimitrov, R. (2018). Strategic Silence: Public Relations and Indirect Communication. Routledge. Grunig, J. E. (2005). Halkla ilişkiler ve iletişim yönetiminde mükemmellik. İstanbul: Tribeca. Holtzhausen, D. ve Zerfass, A. (2015). (ed.) The Routledge Handbook of Strategic Communication. New York: Routledge. Miskimmon, A., O'Loughlin, B. ve Roselle, L. (2013). Strategic Narratives: Communication Power and the New World Order. New York: Routledge. Smith, R. D. (2013). Strategic Planning for Public Relations. New York: Routledge.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Report Preparation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Case Study 1 30 Other 1 40 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 45 45 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework 1 25 25 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No