At the end of this course, the students; 1) Explain the concepts of paradigm, theory, model, method and their relation to mass communication. 2) Evaluate the mainstream and critical dimensions of mass communication theories comparatively. 3) Follow and comment on media texts analytically and critically.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course reviews the basic concepts and theories which were introduced to students in Communication I and Communication II courses; and investigates the main texts regarding to traditional and critical theories in media studies (agenda-setting, cultivation,cultural imperialism, diffusion innovation, functional approach, media dependency, media equation, rules based, spiral of silence, uses and gratification and technological determinism theories, human action approach, theory of discourse analysis, cultural studies and political economy of the media).
COURSE CONTENTS
WEEK
TOPICS
1st Week
Theory - Practice - Praxis / Culture - Media / Mainstream - Critical Theory / Paradigm / Methodological Distinctions
2nd Week
Impact Paradigm (Direct - Indirect - Long Term Impact)
3rd Week
Chicago School (Ezra Park)
4th Week
Frankfurt School, Cultural Industry (Adorno, Benjamin, Horkheimer, Marcuse, Habermas)
5th Week
Cultural Studies (Hogart, R. Williams, S. Hall, E. P. Thompson)
6th Week
Political Economy, Glasgow University (Golding, Murdock, Chomsky, Herman, D. Smythe)
7th Week
Communication - Everyday Life (Ethnomethodology) (Garfinkel, Blumer, Mead)
8th Week
Midterm
9th Week
Semiotics, Audience Research, Feminism (Saussure, Peirce, David Morley, John Fiske)
10th Week
Postmodernism (Baudrillard)
11th Week
New Media and Information Society Theories (Schiller, Castells, Virilio)
12th Week
Human Action Approach
13th Week
Theory of Discourse Analysis
14th Week
Genel Evaluation
RECOMENDED OR REQUIRED READING
Habermas, Jürgen (2001) İletişimsel Eylem Kuramı. Çev.: M. Tüzel. Kabalcı Yayınevi. Küçük, Mehmet (1999) Medya, İktidar ve İdeoloji. Ankara: Ark Yayınları. Yaylagül, Levent (2006) Kitle İletişim Kuramları. Ankara: Dipnot Yayınları. Oskay, Ünsal (Der.) (2000) Kitle Haberleşmesi Teorilerine Giriş. İstanbul: Der Yayınları. McCombs, M., - Shaw, D.L. (1999 [1972]). Kitle İletişim Araçlarının Gündem Oluşturma işlevi (Çev.: A. Altun). Gazi Üniversitesi İletişim Dergisi, Sayı 1, 259-270. Noelle-Neumann, E. (1998 [1984]). Kamuoyu -Suskunluk Sarmalının Keşfi (Çev.: M Özkök). Ankara: Dost Kitabevi. Mutlu, Erol (2005) Kitle İletişim Kuramları. Ankara: Ütopya Yayınevi. Gerbner, George (1998) Anlattığımız Öyküler. Kültür ve İletişim Dergisi, Kış, 1, 1. Tomlinson, John (1999) Kültürel Emperyalizm (Çev.: E. Zeybekoğlu). İstanbul: Ayrıntı Yayınları. Williams, Raymond (1993) Kültür (Çev.: S. Aydın). Ankara: İmge Kitabevi. İrvan, Süleyman - Binark, Mutlu (Der. Ve Çev.) (1995) Kadın ve Popüler Kültür. Ankara: Ark Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
50
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
14
5
70
Preparation for Final exam
1
16
16
Course hours
14
3
42
Preparation for Midterm exam
1
14
14
Laboratory (including preparation)
Final exam
1
2
2
Homework
Total Workload
146
Total Workload / 30
4,86
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
