At the end of this course, the students; 1) Will learn the working principles of business and management. 2) Can relate the basic elements of business with the communication industry. 3) Recognize the national, international, social and intercultural dimensions of communication and business.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
To teach the basic principles of business and to define some key terms of business.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General concept of business.
2nd Week
Fundamentals of business.
3rd Week
Ethical behavior , profit and social responsibility.
4th Week
Entrepreneurship and establishment of businesses
5th Week
Kinds of business.
6th Week
Investment and planning.
7th Week
Efficiency-Effectiveness - Efficiency and Profitability.
8th Week
Midterm
9th Week
Management - Internal Communication and Team.
10th Week
Marketing.
11th Week
Production.
12th Week
Financing.
13th Week
New trends of global business.
14th Week
New trends of global business.
RECOMENDED OR REQUIRED READING
Tuncer,D. ,Ayhan, D.Y.,Varoğlu, D. , Genel İşletmecilik Bilgileri , Siyasal Kitabevi, Ankara, 2008. Bovee, C.L., Thill, J.V., Schatzman,B.E., Business in Action, Second Edition, Prentice Hall, 2004.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Other
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Attendance
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
60
60
Course hours
14
3
42
Preparation for Midterm exam
1
50
50
Laboratory (including preparation)
Final exam
1
2
2
Homework
Total Workload
156
Total Workload / 30
5,2
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
