TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	4
SEMESTER	Eighth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Gilman Senem Gençtürk Hızal Assistant Professor Banu Erşanlı Taş Instructor Semra Ay Instructor Erdem Alper Turan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Creatively explain original ideas in the field of communication design. It develops the ability to perceive, think, design and apply multidimensionally. 2) Evaluate the knowledge and skills acquired in the field of communication with a critical approach. 3) Have information about the interdisciplinary interaction that the field of communication design is related to.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course introduces the student to a communication design problem; It covers the problem design, development and application.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: General information about the scope of the course. 2nd Week What is research and how is it done? 3rd Week First Presentation: Research presentations 4th Week Communication Strategy 5th Week Second Presentation: Communication strategy presentations 6th Week Creative Strategy and Media Planning 7th Week Third Presentation: Creative strategy and media planning presentations 8th Week Midterm / Submission of the research paper. 9th Week Project Process 10th Week Project Process 11th Week Project Process 12th Week Research Poster Presentations 13th Week Giving feedback to projects 14th Week Deliver the project in digital and printed format 15th Week
RECOMENDED OR REQUIRED READING
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Case Study,Questions/Answers,Discussion,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 35 Practice 1 10 Total(%) 45 Contribution of In-term Studies to Overall Grade(%) 45 Contribution of Final Examination to Overall Grade(%) 55 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 3 30 90 Preparation for Final exam 1 10 10 Course hours 14 3 42 Preparation for Midterm exam 1 8 8 Laboratory (including preparation) Final exam Homework Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No