At the end of this course, the students; 1) Will be able to know the relationship between corporation culture, corporate identity and branding 2) Will be able to create product standarts in corporate identity manual 3) Will be able to design and publish corporate identity
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course studies branding, corporate identity development, and the process of preperation and presentation of the corporate identity elements as a communicatoin design problem.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction: Scope and objectives of the course
2nd Week
What is corporate identity? What is the importance of creating corporate identity? What are the elements of corporate identity?
3rd Week
Examining corporate identity design samples.
4th Week
What are the principles of logo design? Starting a logo design process.
5th Week
Designing corporate identity elements (business card, letterhead, file, etc.)
6th Week
Corporate identity design process
7th Week
Corporate identity design process
8th Week
Mid-term
9th Week
What is a corporate identity design manual? Examining corporate identity design manuals.
10th Week
Standardization of the corporate elements in the corporate identity manual and starting the design process.
11th Week
Corporate identity manual (CIM) design process.
12th Week
Corporate identity manual (CIM) design process.
13th Week
General review
14th Week
Presentation of the project.
RECOMENDED OR REQUIRED READING
Okay, A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları. Olins, W. (1989), Corporate Identity; How to Make Business Strategy Visible Through Design, Massachusetts: Harvard Businesss School Press. Reil, V. (1995), Principles Of Corporate Communications, London: Prentice Hall.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Case Study,Practice,Presentation,Project,Discussion,Lecture,Problem Solving
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Attendance
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
14
3
42
Preparation for Final exam
1
28
28
Course hours
14
3
42
Preparation for Midterm exam
1
28
28
Laboratory (including preparation)
Final exam
1
2
2
Homework
1
6
6
Total Workload
150
Total Workload / 30
5
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
