| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Sıla Tanışık
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Know design processe, develope strategie
2) Develope concept, make creative design
3) Create communication design product
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course covers approaching advertising graphics as a communication design problem, designing advertising graphics product applications. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Course Description and Expectations | | 2nd Week | Advertising Graphics and Target Audience | | 3rd Week | Project Brief | | 4th Week | Design Processes | | 5th Week | Design Processes | | 6th Week | Design Processes | | 7th Week | Design Processes | | 8th Week | MIDTERM | | 9th Week | Project Brief | | 10th Week | Design Processes | | 11th Week | Design Processes | | 12th Week | Design Processes | | 13th Week | Design Processes | | 14th Week | FİNAL |
|
| RECOMENDED OR REQUIRED READING | DEMİRCİ, K. (2017) Reklam Dayatır, Reklamın Tarihsel ve İdeolojik Özelliklerine Bir Bakış: Ütopya Yayınevi
ELDEN, M., (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık.
ELDEN, M.,ULUKÖK, Ö. (2005). Şimdi Reklamlar. İstanbul: İletişim Yayınları.
GÜLSOY T., (1999). Reklam Terimleri ve Kavramları Sözlüğü. İstanbul:Adam Yayınları. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Case Study,Problem Solving,Practice,Discussion,Project,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Attendance | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 1 | 10 | 10 | | Individual or group work | 14 | 3 | 42 | | Preparation for Final exam | 1 | 20 | 20 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 10 | 10 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 24 | 24 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
