| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Sıla Tanışık
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Learn creative thinking.
2) Understand the relationship between brand and packaging, evaluates with a critical approach and generates ideas.
3) Design creative packaging concepts.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course includes teaching methods of creative thinking, concept developing and producing ideas, and develop visual communication design projects using these methods. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction: Scope and objectives of the course | | 2nd Week | Definition of packaging, packaging materials and informative elements on packaging. | | 3rd Week | Relationship between brand and packaging. National and international packaging design samples. | | 4th Week | Project 1: Brief | | 5th Week | Design Process | | 6th Week | Design Process | | 7th Week | Design Process | | 8th Week | Mid-term | | 9th Week | Project 2: Brief | | 10th Week | Design Process | | 11th Week | Design Process | | 12th Week | Design Process | | 13th Week | Design Process | | 14th Week | Finalising the project |
|
| RECOMENDED OR REQUIRED READING | Becer, E. ( 2017). Ambalaj Tasarımı. Ankara: Dost Kitabevi Yayınları
Foster, J. (2005), Fikir Nasıl Bulunur? İstanbul: MediaCat Yayınları.
Fisk, P. (2010). Yaratıcı Deha, İstanbul: MediaCat Yayınları.
Yanık, O. (2007). Yaratıcılık, İstanbul: Beslenme Saati Yayınları.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Practice,Presentation,Discussion,Problem Solving,Case Study |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Attendance | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 3 | 3 | | Preparation for Quiz | | | | | Individual or group work | 14 | 2 | 28 | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 32 | 32 | | Laboratory (including preparation) | | | | | Final exam | 1 | 3 | 3 | | Homework | 1 | 2 | 2 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
