At the end of this course, the students; 1) Gain theoretical and practical knowledge about semiotics theories within the interface of language, sign, meaning and design. 2) Gain the ability to analyze designs with semiotic approaches. 3) Can deeply understand the value of meaning production and the role of analysis in their own design processes and evaluate them with semiotic concepts.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The origin of semiotics and its historical evolution, semiotic theory, semiotical analysis are the topics to be studied in order to gain a theoretical background. At he end of the course, students will be able to use semiotical methodology and analysis both in their theoretical and practical applications.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Language, Culture, Communication, Narrative and Genre, Written Genres and Texts, Visual Genres and Texts
2nd Week
Language, culture, mind, language, text, Structuralism, Claude Levi-Strauss: Myth
3rd Week
Signification (Semiosis) Charles W. Morris: Semantic, Syntax, Pragmatic Code, Convention and Context
4th Week
Ferdinand de Sausssure: Structural Linguistics, Sign: signifier ?signified
5th Week
Roland Barthes: Paradigm + Syntagma, Denotation, connotation, Metaphor, metonym
6th Week
R. Barthes: Dominant myth, Counter myth
7th Week
Roland Barthes: Readerly and Writerly texts, Studium&punctum
8th Week
Louis Hjemslev: Expression and Content, The form of and the essence expression, The form of and the esence content
9th Week
Charles Sanders Peirce: Icon, Index, symbol
10th Week
Umberto Eco:, Author, Reader, Work interpretation, Over interpretation, Open Work
11th Week
Mikhail Bakhtin: Intertextuality
12th Week
Juri Lotman :Semiosphere
13th Week
Christian Metz: Semiotics of cinema
14th Week
Jacques Lacan: Language and unconscious, Psychoanalysis
RECOMENDED OR REQUIRED READING
BAHKTIN, Mikhail. 1981. The dialogic imagination: four essays. Austin: University of Texas Press. BARTHES, Roland, 1987. Yazı nedir? İstanbul: Hil Yayıları BARTHES, Roland.1997. Göstergebilimsel Serüven (Çev. Mehmet Rifat ,Sema Rifat) İstanbul: Yapı Kredi Yayınları. BERGER, ARTHUR ASA,1999. Signs in Contemporary Culture: An introduction to semiotics. Wisconsin: Sheffield Publishing Company. DERRIDA, Jacques.1997.Of Grammatology. Baltimore: The Johns Hopkins University Pres ECO, Umberto. 1979. A theory of semiotics. Bloomington: Indiana University Press. ECO, Umberto, 1989. The Open Work. London: Hutchinson Radius ECO, Umberto, 1991. Alımlama Göstergebilimi. Istanbul: Düzlem ECO, Umberto. 1995. Chaosmos. The return of the middle ages. States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press. FISKE, John.1996. İletişim Çalışmalarına Giriş (Çev. Süleyman İrvan). Ankara: Bilim ve Sanat Yayınları. GÖKTÜRK, Aksit 1997. Okuma Uğrası: Yazın Metninin Kavranışında Okur, Metin, Yazar. Istanbul: Yapı Kredi Yayınları. GÖKTÜRK, Aksit, 2002. Sözün Ötesi. Istanbul: Yapı Kredi Yayınları. KARASU, Bilge. 2011. İmbilim Ders Notları. Ankara: Bilgesu Yayıncılık. KRISTEVA, Julia. Strangers to Ourselves: The hope of the Singular. The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der. Richard Kearney). Manchester: Manchester University Press. METZ, Christian. 2012. Sinemada Anlam Üstüne Denemeler. İstanbul: Hayalperest Yayınları. RICOEUR, Paul.1995. The creativity of language, The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press. SARUP, Madan. 2004. Postyapısalcılık ve Postmodernizm (Çev. Abdülbaki Güçlü). Ankara: Bilim ve Sanat Yayınları.
