TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	1
SEMESTER	Second Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Banu Erşanlı Taş Instructor Sıla Tanışık
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Gain aesthetic awareness, know the design process 2) Create unique design projects 3) Create a multi-optional design products
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	Yes(İTA123)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course students learn to implement visual thinking, basic design principles and elements within the process of communication, design utilizing them in problem solving and creative projects.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: 1. Evaluation of term projects, Project description: Review of project summaries covering both periods. 2nd Week Giving information about the project supervisor. What should be brief content? Project: Brief writing assignment. 3rd Week What is advertising? Why is it advertised? What are the advertising channels? 4th Week What are the types of ads? 5th Week Starting the project. Starting the advertisement designs of the produced brand. 6th Week Continuing the project. 7th Week Continuing the project. Getting feedback. 8th Week Midterm. 9th Week Generating ideas about advertising practices in different media. Application of advertising designs to different channels. 10th Week Continuing the project. 11th Week Continuing the project. Getting feedback. 12th Week Placement and presentation of all work done over 2 semesters on the template. 13th Week Giving feedback about project integrity. 14th Week Presentation of all the work done during the semester and giving feedback.
RECOMENDED OR REQUIRED READING	PETERSON, B. (2003) Design Basics for Creative Results, North Light Books. FRASCARA, J. (2004) Communication Design: Principles, Methods, and Practice, Allworth Press. PARK, J. (2008) Visual Communication in Digital Design, Young, Jin Publishing. KILIÇ, L. (2000) Görüntü Estetiği, İstanbul, İnkılap Kitabevi. SAUSMAREZ, M. D. (2002) Basic Design, The Dynamics of Visual Form, London, A&C Black.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 1 10 10 Individual or group work 14 3 42 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 1 1 Homework 1 24 24 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No