TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Increasing their awareness on visual materials, they create communication design by using the visuals actively. 2) Develop the skills of reading, interpreting and generating creative ideas 3) Gain ability to make the semiological analysis of the visuals
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course covers understanding and interpretation in the process of visual communication, reading symbols, visual perception, reading and precieving visuals according to Gestalt principles.
COURSE CONTENTS	WEEK TOPICS 1st Week Meeting, sharing information about the course content. 2nd Week Communication, types of communication, visual communication. 3rd Week Semiology of visual communication. Icons, symbols, symbolic signs, logos, emblems and trademarks. 4th Week Visual communication tools used in design processes and designs (examples and discussion). 5th Week Visual perception and Gestalt. Perception principles. Individual differences in perception. Cultural and environmental factors affecting perception. 6th Week Visual identity, packaging design, illustration. 7th Week Planning of design, communication / media planning. 8th Week Midterm Exam. 9th Week Advertising. 10th Week The active use of images in advertisements. 11th Week Photograph. 12th Week Television, visuals designed on television platform. 13th Week Digital media, computer and visual communication. 14th Week Social media and using visuals in social media.
RECOMENDED OR REQUIRED READING	BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Practice,Project,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 80 80 Course hours 14 3 42 Preparation for Midterm exam 1 35 35 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 159 Total Workload / 30 5,3 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No