At the end of this course, the students; 1) Demonstrate knowledge of the fundamental theories and best practices of political communication. 2) Develop planning competencies through case studies analysis and group presentations; Improve skills in written and oral communication, group work. 3) Understand the role of political leaders' and parties' communication, including the communication platform, political identity, values, media relations, social media, voters communication.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The purpose of this course is to provide an understanding both theoretical knowledge of fundamental theories, concepts, and applications of political communication and an overview of practices in political communication process: research design, planning, implementation and evaluation.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to course; class goals, requirements, main topics.
2nd Week
What is the Political Communication? Key Concepts.
3rd Week
Theoretical Perspectives on the Political Communication
4th Week
What is the shape of Political Communication?
5th Week
Typology of Media Effect
6th Week
The Power of Political Communication: Cases
7th Week
Digital Transformation of Visual Politics
8th Week
Mid-term
9th Week
Political Campaigns
10th Week
Political Advertising
11th Week
The Use of Visuals
12th Week
Project Presentations
13th Week
Project Presentations
14th Week
Project Presentations
RECOMENDED OR REQUIRED READING
Kate Kenski and Kathleen Hall Jamieson. The Oxford Handbook of Political Communication, Oxford University Press: New York, 2017. Richard M. Perloff. Dynamics of Political Communication, Routledge: London, 2014.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
30
Total(%)
60
Contribution of In-term Studies to Overall Grade(%)
60
Contribution of Final Examination to Overall Grade(%)
40
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
40
40
Laboratory (including preparation)
Final exam
1
2
2
Homework
2
15
30
Total Workload
156
Total Workload / 30
5,2
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
English
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
