TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Şebnem Pala Güzel
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will gain a systematic understanding of consumption society. 2) Analyze the reciprocal role of economy, culture and technology in relation to consumption and taste and lifestyles. 3) Examine the problems of contemporary consumption with a critical point of view and have the ability to propose solution to them.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course focuses on production and consumption processes, which have become a transnational network, which is becoming an important part of economic social and cultural dynamics. The course examines the dynamics and the changes in production and consumption patterns in the continuity of the transformation of the consumer. Thus, the reflection of the consumption culture on lifestyles, creating new identity designs and the effect of individuals on their perception and definition of themselves are being evaluated within the interrelationship of consumption practice with theoretical approaches. In other words, the course handles theories of consumption, commodification, the construction of social and cultural identity in the context of everyday life.
COURSE CONTENTS	WEEK TOPICS 1st Week Why do wewantthings? 2nd Week Why do wewanttohavethem? 3rd Week Historicalbackground of productionandconsumption 4th Week What is thedifferencebetweencustomerandconsumer? 5th Week Cultureindustryandconsumption 6th Week Internationalization, globalizationand transnationalization of consumption 7th Week How do wedeterminetheimportanceandvalue of objects in differentcontexts? 8th Week Midterm 9th Week Do culturalgoodsfullymeethumanneeds? 10th Week Whatarethelikesanddislikes? 11th Week What is thetaste? What do wedesire? 12th Week Whyarewesaving? Why do wespend it tosavemoney? 13th Week Life stylesand identity.What role doesconsumptionplay in thecreation of individual, politicalandspatiotemporalidentities? 14th Week Evaluation of consumption in terms of communication, advertisementandpublicrelations.
RECOMENDED OR REQUIRED READING	ADORNO, Theodor W., 1991. The culture industry : selected essays on mass culture, London: Routledge APPADURAI, Arjun, 1988. The social life of things : commodities in cultural perspective. Cambridge:Cambridge University Press. BALİ, N.Rıfat.2002. Tarz-ı Hayattan Life Style'a: Yeni Seçkinler, Yeni Mekanlar,Yeni Yaşamlar. İstanbul: İletişim Yayınları. BOCOCK, Robert. 1997. Tüketim (Çev. İrem Kutluk). Ankara: Dost Yayınları. BOURDIEU, Pierre, 2000. Distinction: A Social Critique of the Judgement of Taste (Trans. Richard Nice). Cambridge: Harvard University Press. CHANEY, David, 1999. Yaşam Tarzları (Çev. İrem Kutluk). Ankara: Dost Yayınları. DEBORD, Guy. 1996. Gösteri Toplumu (Çev: A. Ekmekçi-O.Taşkent). İstanbul: Ayrıntı.Yayınları DE CERTAU, Michel. 1984. Practice of Everydaylife (trans.Steven Rendall). Berkeley: University of California Press. DOUGLAS, Mary& Baron ISHERWOOD.1999. Tüketimin Antropolojisi (Erden Attila Aytekin). Ankara: Dost Yayınları. GÜRBİLEK Nurdan. 1992. Vitrinde Yaşamak. İstanbul. Metis Yayınları. HORKHEIMER Max & Theodor ADORNO. 1995. Aydınlanmanın Diyalektiği II (Çev. Oğuz Özügül). İstanbul: Kabalcı Yayınevi. LEFEBVRE, Henri,1998. Modern Dünyada Gündelik Hayat (çev. Işın Gürbüz). İstanbul: Metis Yayınları. RITZER, George. 2000. Toplumun McDonaldlaştırılması: Çağdaş Toplum Yaşamının Değişen Karakteri Üzerine Bir İnceleme (Çev. Şen Süer Kaya ) İstanbul: Ayrıntı Yayınları. RITZER, George.2000. Büyüsü Bozulmuş Dünyayı Büyülemek (Çev. Şen Süer Kaya). İstanbul: Ayrıntı Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Assignment 1 40 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 25 25 Laboratory (including preparation) Final exam 1 2 2 Homework 1 40 40 Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No