| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Associate Professor Fatma Senem Güngör
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Will learn to be prepared for and avoid the crisis.
2) Will learn to diagnose the crisis immediately.
3) Will learn to constitute emergency plans.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | The objective of this course is to understand why crises occur in the first place, and what can be done to manage them better before, during and after their occurance. We begin by discussing the sources of potential crises and how to identify them. Then, we will go on by discussing how to create a systematic plans for crises avoidance and how to keep the plan Up-to-Date. At last, we will learn how to recover the crises and mark the end of them by discussing the real-life crises. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to the course and elaboration of syllabus. | | 2nd Week | SWOT analysis. | | 3rd Week | SWOT analysis papers class speeches. | | 4th Week | What is crisis management? Basic causes of a business crisis. | | 5th Week | Major sources of potential crises, Identifying potential crises, Prioritizing potential crises. | | 6th Week | Major crisis types/risks, the onion model, the Johari window. | | 7th Week | Case Study: The Tylenol crisis. | | 8th Week | Midterm | | 9th Week | Risk associated with the product/service, developing your communication during a crisis. | | 10th Week | A best practice model: a general framework for crisis management's Ancient History. | | 11th Week | Case study: Three Scenarios; Exxon, death of Princess of Wales and Coca-Cola. | | 12th Week | Press conference simulations, final project discussion. | | 13th Week | Crisis management team, crisis resolution, final project discussions. | | 14th Week | Final projects presentation. |
|
| RECOMENDED OR REQUIRED READING | Ian I. Mitroff & Gus Anagnos. Managing Crises Before They Happen.
Harvard Business Essentials. Crises Management- Master the Skills to Prevent Disasters.
Harvard Business Reviews on Crises Management. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Case Study,Project,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Assignment | 1 | 20 | | Attendance | 1 | 10 | | Presentation of Article | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 40 | 40 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 2 | 15 | 30 | | Total Workload | | | 156 |
|---|
| Total Workload / 30 | | | 5,2 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | English |
| WORK PLACEMENT(S) | No |
| | |
