At the end of this course, the students; 1) Learn the basic concepts and approaches in international, global and transnational communication. 2) Gain a systematic understanding about the economic and technologic convergence of media with in the light of the theoretical framework. 3) Examine and analyze the problems of contemporary media industry including music, film advertising and public relation sectors with a critical point of view and have the ability to propose solutions to them.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The convergence process, which arises in parallel with the developments in mediated communication (telecommunication, data communication and mass communication) technologies, brings about a new panaroma in the level of international communication on access to and control of mediated communication. The course aims to create an awareness of the role played by culture, technology and economy in this view. Various topics and debates on international communication, internationalization and transnationalization processes and international communication will be evaluated.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Definitions, scope of international communication, Network society
2nd Week
Information and communication technology history (New) Information and Communication Technologies: Information Highways
3rd Week
Information and Communication Technologies and economy: Media Industry, liberal economic policies, privatization
4th Week
Oligopolization, natural monopolies, rearrangement, horizontal and vertical concentration
5th Week
International Communication Approaches
6th Week
Current debates on information society and network society. What is changing in information traffic?
7th Week
International organizations, democracy, national sovereignty, tele-democracy, bureaucracy and infocracy
8th Week
MIDTERM EXAM
9th Week
Transformation in international communication politics Media Empires, International Television
10th Week
International film and music industry: structure, ownership and control
11th Week
Interaction dynamics with international advertising and PR agencies and local agencies
12th Week
Transnationalization, cultural imperialism, homogenization
13th Week
International communication scheme and Turkey
14th Week
Evaluation of global communication in relation to advertising, and public relations film and digital game industries.
RECOMENDED OR REQUIRED READING
APPPADURAI, Arjun 1996. Modernity at Large: Cultural Dimansion of Globalisation.Minneapolis : University of Minesota pres. BAGDIKIAN, h.Ben.2004. The New Media Monopoly. Boston:Becon Press. MOWLANA, Hamid . 1986. Global Information and World Communication: New Frontiers in International Communication. New York: Longman. MUHAMMADI, Ali. 1997. International Communication and Globalization. London: Sage Publication. Van DIJK, Jan. 1999 The Network Society (Trans. Leontine Spoorenberg). London. Sage Publication
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Report Preparation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
60
60
Course hours
14
3
42
Preparation for Midterm exam
1
50
50
Laboratory (including preparation)
Final exam
1
2
2
Homework
Project
Total Workload
156
Total Workload / 30
5,2
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
English
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)