TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to understand normal (healthy) communication process. 2) To be able to understand the problematic points in the communication process and to solve it. 3) Will be able to give examples from her/his personal life.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	By learning organization al skills , he/she is able to analyze the organization as an open system in order to understand the level of communication.
COURSE CONTENTS	WEEK TOPICS 1st Week Meeting, indicating aims of the course. 2nd Week Communication, Strategy, Communication Strategy, Communication Methods. 3rd Week Strategies and tactics in communication methods. 4th Week Communication planning. 5th Week Practice examples and evaluation. 6th Week Practice examples and evaluation. 7th Week Crisis communication and crisis management. 8th Week Midterm 9th Week Brand management and brand strategy. 10th Week Project presentations. 11th Week Project presentations. 12th Week Project presentations. 13th Week Project presentations. 14th Week General evaluation of the term.
RECOMENDED OR REQUIRED READING	De Cenzo, David A., Silhanek, Beth, Human Relations, Prentice Hall, Upper Saddle River, N. J., 2002
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Attendance 1 40 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 1 3 3 Individual or group work 14 3 42 Preparation for Final exam 1 18 18 Course hours 12 3 36 Preparation for Midterm exam 1 36 36 Laboratory (including preparation) Final exam 1 1,5 1,5 Homework 6 2 12 Total Workload 149,5 Total Workload / 30 4,98 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No