At the end of this course, the students; 1) Will be able to gain the ability to solve problems encountered in strategic communication planning. 2) Will gain the necessary knowledge about communication theories, methods, strategies, and techniques. 3) Will apply and develop persons, groups, masses, and/ or organizations communicational needs and differences to their field.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course draws a general frame about the knowledge and information in the government sector, media organizations, non-governmental organizations, and private sector's needs on management.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to SC Communication, Strategy, Communication Strategy, Communication Methods
2nd Week
Strategic Communications Planning Process
3rd Week
Preparing to Plan: Essential Building Blocks, Foundation of the Plan: The Situation Analysis
4th Week
Focusing the Plan: Target Audiences, Fostering Audience Support: Communications Objectives
5th Week
Promoting the Nonprofit Organization: Issue Frames and Message Development, Advancing the Plan: Vehicles and Dissemination Strategies
6th Week
Ensuring that the Plan Succeeds: Measurement and Evaluation, Pulling It All Together: Creating the Plan
7th Week
Strategic Communications Plan Template
8th Week
Midterm Exam
9th Week
Application Examples And Evaluation
10th Week
Project Presentation-1
11th Week
Project Presentation-2
12th Week
Project Presentation-3
13th Week
Project Presentation-4
14th Week
End of Term Evaluation
15th Week
RECOMENDED OR REQUIRED READING
Patterson, S. J., & Radtke, J. M. (2009). Strategic communications for nonprofit organizations: seven steps to creating a successful plan. John Wiley & Sons. Allen, M. (2016). Strategic communication for sustainable organizations. Theory and Practice. Fayetteville, USA: University of Arkansas.
