| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Have the ability to analyze value creation chain and its process; have the ability to comprehend the actors (capital, labor) and factors (legal, economic and political arrangements, union rights etc.) of the media industry which takes place in value creation process.
2) Learn value creation chain and its units, informational and promotional capitalism concepts; use Economy Politic Approach efficiently.
3) Evaluate current social events and facts, analyses with her/his own perspective.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | In this course the actors that have a role creating value chain (i.e. capital, labor force, licencing, marketing etc.) and factors (legal, economical and political regulations and union rights) of media industry will be discussed from the perspective of political economy together with the participants from the media industry. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction. | | 2nd Week | Historical Trends and Patterns in Media Management. | | 3rd Week | Paradigms and Analytical Frameworks in Modern Economics and Media Economics. | | 4th Week | Issues in Human Relations Management. | | 5th Week | Issues in Strategic Management. | | 6th Week | Issues in Marketing and Branding. | | 7th Week | Issues in Media Management and the Public Interest. | | 8th Week | Midterm | | 9th Week | Media Competition and Levels of Analysis. | | 10th Week | Issues in Media Globalization. | | 11th Week | Issues in Political Economy. | | 12th Week | Directions for Media Management. | | 13th Week | Future Directions for Media Economics Research. | | 14th Week | Global Media Management and Economics. |
|
| RECOMENDED OR REQUIRED READING | A. B. Albarran & Sylvia M. Chan-Olmsted & Michael O. Wirth. Media Management and Economics. (New York: Routledge, 2006). |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers,Discussion,Report Preparation,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Attendance | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 60 | 60 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 50 | 50 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Total Workload | | | 156 |
|---|
| Total Workload / 30 | | | 5,2 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | English |
| WORK PLACEMENT(S) | No |
| | |
