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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
DISCUSSIONS OF CREATIVITY IN MEDIA EILF208 - 3 + 0 5

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Know how creativity is defined by different approaches.
2) Evaluate creativity in terms of individual, social and cultural aspects.
3) Discuss relationship between creativity and media sector/mediatexts.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThis course examines how creativity theories conceptualize creativity; and the course aims to discuss the relationship between creativity and the media sector/media texts.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction to the Course
2nd Week What is Creativity?
3rd Week Theories about Creativity-1
4th Week Theories about Creativity-2
5th Week Theories about Creativity-3
6th Week Creative Industries-1
7th Week Creative Industries-2
8th Week Midterm
9th Week Creativity in Media: Cinema and Photography
10th Week Creativity in Media: News and Magazines
11th Week Creativity in Media:Television and Radio
12th Week Creativity in Media:Advertising and Public Relations
13th Week Creativity in Media: Digital Platforms
14th Week General Evaluation
RECOMENDED OR REQUIRED READINGHartley, John (2005). Creative Industries. MA: Blackwell Publishing.
Hartley, John, Potts, Jason, Cunningham Stuart, Flew, Terry, Keane, Michael and Banks, John (2013). KeyConcepts in Creative Industries. London: Sage.
McIntyre, Phillip (2012). Creativity and Cultural Production: Issuesfor Media Practice. New York: Palgrave Macmillan.
Pope, Rob (2005). Creativity: Theory, History, Practice. New York: Routledge.
Power, Dominicand Scott, Allen J. (2004). Cultural Industries and the Production of Culture. New York: Routledge.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Questions/Answers,Case Study,Presentation,Project
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Presentation of Case Study120
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam111
Preparation for Quiz
Individual or group work
Preparation for Final exam14545
Course hours14342
Preparation for Midterm exam14545
Laboratory (including preparation)
Final exam111
Homework12020
Total Workload154
Total Workload / 305,13
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONEnglish
WORK PLACEMENT(S)No
  

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