At the end of this course, the students; 1) Know how creativity is defined by different approaches. 2) Evaluate creativity in terms of individual, social and cultural aspects. 3) Discuss relationship between creativity and media sector/mediatexts.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course examines how creativity theories conceptualize creativity; and the course aims to discuss the relationship between creativity and the media sector/media texts.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to the Course
2nd Week
What is Creativity?
3rd Week
Theories about Creativity-1
4th Week
Theories about Creativity-2
5th Week
Theories about Creativity-3
6th Week
Creative Industries-1
7th Week
Creative Industries-2
8th Week
Midterm
9th Week
Creativity in Media: Cinema and Photography
10th Week
Creativity in Media: News and Magazines
11th Week
Creativity in Media:Television and Radio
12th Week
Creativity in Media:Advertising and Public Relations
13th Week
Creativity in Media: Digital Platforms
14th Week
General Evaluation
RECOMENDED OR REQUIRED READING
Hartley, John (2005). Creative Industries. MA: Blackwell Publishing. Hartley, John, Potts, Jason, Cunningham Stuart, Flew, Terry, Keane, Michael and Banks, John (2013). KeyConcepts in Creative Industries. London: Sage. McIntyre, Phillip (2012). Creativity and Cultural Production: Issuesfor Media Practice. New York: Palgrave Macmillan. Pope, Rob (2005). Creativity: Theory, History, Practice. New York: Routledge. Power, Dominicand Scott, Allen J. (2004). Cultural Industries and the Production of Culture. New York: Routledge.