TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Have detailed information on the different types of business ownerships, 2) Have learned the technical terminology of the management, marketing, operations management and finance functions of a firm at the completion of the course. 3) Have the necessary information and skills to prepare a business plan for any organization.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Introduction to Business course is designed to consider the fundamental components of the economic organizations which have become the symbols of our age. The course also aims to locate these organizations' positions in an uncertain and dynamic environment. The business organizations, bringing together the knowhow, technology and trained human resources results in a concept variety. During the course, these concepts and their relations to one another are expalined in detail. The subjects which will be the fundamentals for the future departmental
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction:The mean of business. The function of business 2nd Week The business environment, economic systems. 3rd Week Types and structures of business. 4th Week Business in global markets. 5th Week Introduction to management and management theory. 6th Week Organizational behaviour. 7th Week Marketing I - Functions of marketing. Introduction to marketing. Product. 8th Week Midterm Exam 9th Week Marketing II - Promotion, distribution, pricing. Human resource management 10th Week Production and operations management 11th Week Accounting and financial management 12th Week Social responsibility and ethics in business 13th Week Entrepreneurship and business plan 14th Week New concepts of business
RECOMENDED OR REQUIRED READING	MİRZE, Kadri, 2000. Introduction to Business, Literatür yayıncılık, İstanbul. NICKELS, McHUGH ve McHUGH, 2002. Understanding Business, McGraw-Hill Irwin, 6. Baskı, NY. MESCON, BOVEE ve THILL, 2002. Business Today, Prentice Hall, 10. Baskı, NJ. GRIFFIN ve EBERT, 2004. Business, Prentice Hall, 7. Baskı, NJ.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Case Study,Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No