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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
E-COMMERCE ULT531 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) To learn about the technical, legal and financial infrastructure of electronic commerce
2) To understand the use of information and communication technologies in basic business processes
3) Understanding the international, ethical and social dimensions of mobile commerce, e-commerce software, e-commerce
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITIONWithin the scope of this course, the concepts and operation of the electronic business are examined by considering the ethical and social dimensions.
COURSE CONTENTS
WEEKTOPICS
1st Week Course Introduction
2nd Week Communication and the effect of communication on trade
3rd Week internet history
4th Week Network and internet concepts
5th Week Concepts related to e-commerce
6th Week E-business models
7th Week E-marketing and advertising
8th Week MID-TERM EXAM (NO COURSE)
9th Week Characteristics and types of contracts concluded in electronic environment
10th Week Benefits and problems of e-commerce
11th Week Security in e-commerce
12th Week Consumer protection in e-commerce
13th Week Case Study
14th Week Case Study
RECOMENDED OR REQUIRED READINGKienan, B. (2002). İşletmeler İçin Çözümler E-Ticaret, Arkadaş Yayınları.
Kraemer, K.L.; Dedrick, J.; Melville, N.P.; Zhu, K. (2006). Global e-commerce: Impacts of National Environment and Policy, Cambridge University Press.
Ders Notları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Questions/Answers,Case Study
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Presentation of Case Study110
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam122
Preparation for Quiz
Individual or group work
Preparation for Final exam1100100
Course hours13339
Preparation for Midterm exam122
Laboratory (including preparation)
Final exam144
Homework270140
Total Workload287
Total Workload / 309,56
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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