TYPE OF COURSE UNIT | Elective Course |
LEVEL OF COURSE UNIT | Associate Degree |
YEAR OF STUDY | - |
SEMESTER | - |
NUMBER OF ECTS CREDITS ALLOCATED | 5 |
NAME OF LECTURER(S) | Assistant Professor Macide Berna Çağlar
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LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students; 1) Explain to marketing, marketing environment, strategic planning. 2) Explain to marketing information system and marketing research. 3) Explain to consumer markets, industrial market and international market and consumer behavior. 4) Explain to market segments, target market selection and demand forecast. 5) Explain to marketing mix. 6) Analyze to neccessary portfolio matrices. 7) Learn to develop strategic marketing plan.
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MODE OF DELIVERY | Face to face |
PRE-REQUISITES OF THE COURSE | No |
RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
COURSE DEFINITION | In this course it is aimed to be give information about logistics and marketing, importance of marketing in logistics and help students to adapt themselves to the marketing activities in logistics. |
COURSE CONTENTS | WEEK | TOPICS |
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1st Week | Introduction to Marketing | 2nd Week | Production and Product Marketing Approaches | 3rd Week | Sales, Modern and Social Marketing Approaches | 4th Week | Marketing Environment | 5th Week | Product and Product Types | 6th Week | Extended Product and Product Life Curve | 7th Week | Service Marketing | 8th Week | Midterm Exam | 9th Week | Pricing in Marketing | 10th Week | Pricing Approaches | 11th Week | Distribution in Marketing | 12th Week | Distribution Channels and Strategies | 13th Week | Promotion in Marketing | 14th Week | General Evaluation of Marketing Concept |
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RECOMENDED OR REQUIRED READING | Pazarlama İlkeleri, Seçkin Yayıncılık, Ankara. Mucuk, İ.(2009). Pazarlama Yönetimi, (2010), Tuncer Tokol, Seçkin Yayıncılık Marketing Management, Philip Kotler, www.slideshare.net |
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Report Preparation |
ASSESSMENT METHODS AND CRITERIA | | Quantity | Percentage(%) |
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Mid-term | 1 | 30 | Assignment | 1 | 15 | Total(%) | | 45 | Contribution of In-term Studies to Overall Grade(%) | | 45 | Contribution of Final Examination to Overall Grade(%) | | 55 | Total(%) | | 100 |
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ECTS WORKLOAD |
Activities |
Number |
Hours |
Workload |
Midterm exam | 1 | 1 | 1 | Preparation for Quiz | | | | Individual or group work | 14 | 1 | 14 | Preparation for Final exam | 2 | 20 | 40 | Course hours | 14 | 2 | 28 | Preparation for Midterm exam | 2 | 20 | 40 | Laboratory (including preparation) | | | | Final exam | 1 | 1 | 1 | Homework | 3 | 5 | 15 | Total Workload | | | 139 |
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Total Workload / 30 | | | 4,63 |
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ECTS Credits of the Course | | | 5 |
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LANGUAGE OF INSTRUCTION | Turkish |
WORK PLACEMENT(S) | No |
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