At the end of this course, the students; 1) Comprehend the importance of electronic commerce. 2) Know the basic concepts related to electronic commerce. 3) Comprehend the differences between traditional and electronic commerce activities. 4) 5) 6) 7)
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
MAN417 CURRENT TRENDS / APPROACHES IN BUSINESS
COURSE DEFINITION
Electronic commerce (e-commerce) refers to the strategic use of Networks and computers to support the transaction of goods and services between customers and suppliers. Goals of this course are; to provide the student with an understanding of the relationships between communications and computers and the economics of our society, to gain an understanding of the theories and concepts underlying e-commerce, to improve familiarity with current challenges and issues in e-commerce, etc.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction
2nd Week
Overview of Electronic Commerce
3rd Week
Overview of Electronic Commerce
4th Week
E-Commerce: Mechanisms, Infrastructures and Tools
5th Week
E-Commerce: Mechanisms, Infrastructures and Tools, Retailing in Electronic Commerce: Products and Services
6th Week
Retailing in Electronic Commerce: Products and Services , B2B E-Commerce
7th Week
B2B E-Commerce
8th Week
Midterm Exam
9th Week
Innovative EC Systems
10th Week
Innovative EC Systems, Mobile Commerce
11th Week
Social Commerce, Marketing and Advertising in E-Commerce
12th Week
Marketing and Advertising in E-Commerce
13th Week
Project Presentations and Report Submissions
14th Week
Project Presentations and Report Submissions
RECOMENDED OR REQUIRED READING
Gazanfer Erbaşlar, Şükrü Dokur, Elektronik Ticaret, Nobel Akademik Yayıncılık. Muammer Zerenler, Dijital İş Yaşamı: Tüm Boyutlarıyla Elektronik Ticaret, Gazi Kitabevi. Gonca Telli Yamamoto, E-Ticaret: Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi. Mehmet Akif Çakırer, E-Ticaret, Ekin Basım Yayın. Erkan Akar, Cantürk Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Akademik Yayıncılık, 2. Baskı. Lecture notes
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
35
Project
1
20
Total(%)
55
Contribution of In-term Studies to Overall Grade(%)
55
Contribution of Final Examination to Overall Grade(%)
45
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
Preparation for Quiz
Individual or group work
14
4
56
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
1
2
2
Homework
Project
1
20
20
Total Workload
160
Total Workload / 30
5,33
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
