At the end of this course, the students; 1) Know the importance of retailing in the distribution channel. 2) Classify the retailing types. 3) Learn the retailing strategies in both global and local markets.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
Man437 Sales Management
COURSE DEFINITION
In this course, definition of retailing, retailing types, multichannel retailing, retailing market strategy, retailing sites, human resource management, customer relationship management, information systems, retail pricing buying behaviors of consumers, retailing strategies, commodity management, store design store management and customer services will be covered.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to Retailing World
2nd Week
Retailing Types and Multichannel Retailing
3rd Week
Retailing Market Strategy and Financial Strategy
4th Week
Retailing Places and Human Resource
5th Week
Information Systems and Supply Chain Managemenet, Customer Relationship Management