TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Fourth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer Instructor Berk Toyata
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know corporate communication. 2) Learn how to communicate professionally in business life. 3) Develop the abilities of written and verbal communication.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MAN476, MAN486
COURSE DEFINITION	In this course; Communication and organizational communication concepts, organizational communication theories, ways of successful communication in business life are planned to be discussed and examined. In this context; The topics such as communication styles between hierarchical levels, the importance of effective and correct communication in the recruitment process, the problems that arise in the communication process and their solutions, effective presentation techniques, resume writing, job interviews, report writing techniques will be discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Importance Of Effective Communication In Business Life 2nd Week Communication As A Process 3rd Week Business Communication In Changing World 4th Week Planning And Writing Business Messages 5th Week Techniques Of Making Effective Presentation 6th Week Techniques Of Making Effective Presentation 7th Week Writing Report 8th Week Mid-term Examination 9th Week Writing Business Letters 10th Week Writing Effective Curriculum Vitae 11th Week Job Interviews 12th Week Non-Verbal Communication In Business Life 13th Week Ways of Persuasive Communication 14th Week Communication In International Environment, Rhetorics
RECOMENDED OR REQUIRED READING	Bovee, Courtland & Thill, John. (2011). Business Communication Today. 11. Edition, Pearson Education. Additional Resources: Shwom, Barbara G. & Snyder, Lisa Gueldenzoph. (2011). Business Communication. Pearson Education.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Quiz 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) 1 15 15 Final exam 1 2 2 Homework Total Workload 127 Total Workload / 30 4,23 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No