TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understand the relationship between fashion and media. 2) Learn the effects of changing media tools on fashion in the historical process. 3) Understand the purpose and importance of the use of media in the fashion industry.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	Medya kavramı, tarihsel süreçte değişen medya araçlarının ele alınması. Moda endüstrisinde medya kullanımının amacı, önemi ve örnekleri. Moda endüstrisinde kullanılan medya araçları ve etki alanları. Etkili medya uygulamaları örnekleri üzerine araştırma ve sunuşların paylaşılması.
COURSE CONTENTS	WEEK TOPICS 1st Week Media Concept 2nd Week Media Tools and Historical Processes 3rd Week Fashion Consumption Habits 4th Week The Purpose and Importance of Media in the Fashion Industry 5th Week Media Tools and Domains Used in the Fashion Industry 6th Week Effects of the Media on the Spread of Fashion 7th Week Fashion Theories and Media 8th Week Midterm 9th Week Digital Media, Internet and Fashion 10th Week Social Media and Fashion 11th Week Effects of the Internet on Fashion 12th Week Effective Media 13th Week Effective Media Practices 14th Week General evaluation
RECOMENDED OR REQUIRED READING	Bartlett (Editor), Cole (Editor) ve Rocamora (Editor), Fashion Media: Past and Present. Bloomsbury Academic. 2014 Crane D., Fashion and Its Agendas,2000 Wissinger, E. (2015). This year's model: Fashion, media, and the making of glamour. NYU Press.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam 7 2 14 Course hours 14 3 42 Preparation for Midterm exam 7 1 7 Laboratory (including preparation) Final exam 1 2 2 Homework 10 1 10 Total Workload 105 Total Workload / 30 3,5 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No