At the end of this course, the students; 1) learn about psychological terminology. 2) understand the relationship between psychology and fashion. 3) understand the relationship between color, aesthetics and human psychology.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
-
COURSE DEFINITION
Introduction to psychology, sub-branches of psychology and evaluation of their use in life. Informing on psychological terminology (perception, memory, subconscious, intelligence, personality, character...) and examining the associations with fashion. Examining the relationship between Perception and Fashion. Social fashion perception. Discussing the concepts of being an individual and individualism, Individual fashion perception. Associating this perspective with various theories of criticism and examples.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to Psychology
2nd Week
Sub-branches of Psychology
3rd Week
Sub-branches of Psychology and Areas of Use
4th Week
psychological terminology
5th Week
Psychological terminology and Fashion Relation
6th Week
Social Fashion Perception
7th Week
The Relationship between Perception and Fashion
8th Week
Midterm
9th Week
The Concept of Individualism
10th Week
Individual Fashion Perception, Fashion Interests and Defense Mechanisms
11th Week
Need and Fashion Theories
12th Week
Color, Aesthetics and Human Psychology
13th Week
Functions of Clothing (Utility, Covering, Message, Embellishment, Acceptance, Self-Empowerment?)
14th Week
General evaluation
RECOMENDED OR REQUIRED READING
Crane D., Fashion and its Agendas, 2000 Davis F., Fashion Culture and Identity, 1997 Barbarosoğlu, F. Moda ve Zihniyet, (6. Baskı) İz Yayıncılık, İstanbul, 2013