TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) will be able to engage with various media theories and apply them to critique media content. 2) will develop an awereness of the role of media in everyday life.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	This course aims to provide students with the theoretical and conceptual foundations necessary to analyze the role of the media and communication in everyday life. Students will learn how to apply critical ideas to media texts they experience as consumers, as well as producers. By the end of this course, students will have learnt to reflect upon the roles that various media play in their daily lives.
COURSE CONTENTS	WEEK TOPICS 1st Week What is media? What is everyday life? How do they interrelate with each other? 2nd Week How are people affected by forms of media? 3rd Week How do media industries construct consumers? 4th Week How can we study mediated texts? 5th Week Midterm I 6th Week How does news impact upon our views of the world? 7th Week How powerful is advertising in creating false needs? 8th Week How do forms of media empower/disempower individuals and groups? 9th Week Do media make us closer to, or further away from reality? 10th Week Midterm II 11th Week What are the effects of globalization on media? 12th Week How does social media shape identity? 13th Week Should we view digital culture with a utopian or dystopian lens? 14th Week Conclusion: So what is the role and impact of media in everyday life?
RECOMENDED OR REQUIRED READING	Markham, Tim. Media and Everyday Life. Red Globe Press, 2017. O'Shaughnessy, Michael, Jane Stadler, and Sarah Casey. Media & Society. Oxford University Press, 2016. Burton, Graeme. Media and Society: Critical Perspectives. Open University Press, 2010. Marris, Paul, and Sue Thornham, eds. Media Studies: A Reader. New York University Press, 2000. Laughey, Dan. Key Themes in Media Theory. Open University Press, 2007.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Project,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 2 50 Project 1 20 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No