TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the basic principles of entrepreneurship. 2) Know how to prepare a business plan. 3) Learn entrepreneur profile. 4) Comprehend the importance of marketing in entrepreneurship.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	This course is oriented towards the explanation of small and medium-sized businesses and examination of their problems. The definition of small and medium-sized businesses and the problems that they face in Turkey and in the world are examined. Considering the entrepreneurship concept, the specifications of an entrepreneur are examined and illustrated by giving examples of good entrepreneurs. This course also focuses 18 on the preparation of a comprehensive business plan, which is necessary for the establishment of a new business.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Fundamentals of Entrepreneurship 3rd Week Basic concepts, Stratetegic Mnagament and Entrepreneurship 4th Week Feasibility Analysis, Business Plan and Alternatives of Establishing Business 5th Week Alternatives of Establishing Business 6th Week Alternatives of Establishing Business, Marketing Plan 7th Week Marketing Plan 8th Week Mid-term examination 9th Week E-Commerce and Entrepreneur, Site Analysis 10th Week Site Analysis 11th Week Globalization and Entrepreneurship 12th Week Entrepreneurship in the Future 13th Week Entrepreneurship in the Future, General Review 14th Week Project Presentations
RECOMENDED OR REQUIRED READING	Norman M. Scarborough, Essentials of Entrepreneurship and Small Business Management, Pearson Education, 6. Edition, 2011.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Quiz 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 4 56 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 20 20 Total Workload 160 Total Workload / 30 5,33 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No