| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
Associate Professor Selay Ilgaz Sümer
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Develop a global vision using a marketing research tool.
2) Evaluate, analysis and interpret the cultural environment of global markets
3) Know global market strategies
4) Know the conditions of maintaining and sustaining long-term customer relationships.
5) Know the international product, price, distribution and promotion strategies.
6) Evaluate the relationship between marketing and economic development
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | Yes(BUS231) |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | No |
| COURSE DEFINITION | The content of this course consists of applying marketing concepts and methods to international markets. International marketing methods, international marketing mix, terms of payment, terms of delivery and insurance in international marketing are main topics. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction
| | 2nd Week | Global Marketing in the Firm, Initiation of Internationalization
| | 3rd Week | Internationalization Theories, Development of the Firms International Competitiveness
| | 4th Week | Global Marketing Research
| | 5th Week | The Political and Economic Environment, The Sociocultural Environment
| | 6th Week | The International Market Selection Process
| | 7th Week | The International Market Selection Process
| | 8th Week | Midterm Exam
| | 9th Week | Market Entry Strategies
| | 10th Week | Designing the Global Marketing Programme
| | 11th Week | Designing the Global Marketing Programme
| | 12th Week | Designing the Global Marketing Programme
| | 13th Week | Project Presentations and Report Submission
| | 14th Week | Project Presentations and Report Submission
|
|
| RECOMENDED OR REQUIRED READING | Svend Hollensen, Global Marketing: A Decision-Oriented Approach, Prentice Hall.
Lecture notes. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 35 | | Project | 1 | 20 | | Total(%) | | 55 | | Contribution of In-term Studies to Overall Grade(%) | | 55 | | Contribution of Final Examination to Overall Grade(%) | | 45 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | 14 | 1 | 14 | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 30 | 30 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Project | 1 | 20 | 20 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | English |
| WORK PLACEMENT(S) | No |
| | |
