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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
MANAGERIAL ECONOMICS BUS415 - 3 + 0 5

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Know the research subject of managerial economics and its connection with business.
2) Know the economic environment and its relations with business.
3) Understand the production factors of business.
4) Know the elements of microeconomic theory related to business.
5) Know the role and methods of microeconomic theory elements in the decision-making process of the establishment location in business.
6) Understand the roles of these elements in the decision-making process related to capacity and growth in business.
7) Understand the contribution of managerial economics to business functions.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSEYes(BUS101)
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNo
COURSE DEFINITIONWithin the scope of the course, the subjects of Business Administration and Economics are presented together. It is aimed to inform the students who take the course on the economic aspects of businesses, economic environment elements, production factors, the roles of microeconomic theory elements in the decision-making process in business and the contribution of business economics to business functions.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction To The Course: What Is Managerial Economics?
2nd Week Economics and Business Relationship
3rd Week Economic Environment: Economic Markets and Systems
4th Week Factors of Production and Production
5th Week Demand Theory and Demand Elasticities
6th Week Cost Theory
7th Week Sales Revenue, Price, Pricing, Profit and Break-Even Analysis
8th Week Mid-term Exam
9th Week Productivity, Efficiency, Effectiveness, Profitability and Liquidity Analysis
10th Week Optimal Establishment Location
11th Week Economy of Scale, Capacity and Growth Decisions
12th Week The Contribution of Managerial Economics to Business Functions-1
13th Week The Contribution of Managerial Economics to Business Functions-2
14th Week Overall Assessment and Review
RECOMENDED OR REQUIRED READINGHirschey, M.,: Managerial Economics, New York, 2008.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSDiscussion,Lecture
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Assignment120
Attendance110
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam122
Preparation for Quiz
Individual or group work15115
Preparation for Final exam15050
Course hours14342
Preparation for Midterm exam13030
Laboratory (including preparation)
Final exam122
Homework12020
Quiz
Total Workload161
Total Workload / 305,36
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONEnglish
WORK PLACEMENT(S)No
  

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