TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Zeliha Eser
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know perception, learning, motivation, self and attitude concepts. 2) Know individual decision making. 3) Become aware of consumer purchasing decision making process.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	Yes(BUS231)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	The main topics of this course are the nature of consumer behavior and the factors that are the main determinants of this behavior. In this context, the data processing and decision making processes of consumers are analyzed along with the factors that influence the attitudes and purchasing behavior of consumers.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Consumer Behavior 2nd Week Perception and Project 1 Presentations 3rd Week Learning and Memory, Project 1 Presentations 4th Week Motivation and Involvement Project 1 Presentations 5th Week Self -Project 1 Presentations 6th Week Personality and Life Style 7th Week Attitudes - Marketing Communication and Persuasion Techniques, Project 1 Presentations 8th Week Midterm Exam Week 9th Week Consumer Decision Making and Project 1 Presentations 10th Week Reference Groups, Organizational and Family Purchase Decisions Making, Project 1 Presentations 11th Week Consumers and Subcultures 12th Week 2. Cultural Effects on Consumer Behavior 13th Week Project 2 Presentations and Report Submissions 14th Week Project 2 Presentations and Report Submissions
RECOMENDED OR REQUIRED READING	Consumer Behaviour: Buying, Having and Being.Michael R. Solomon.Seventh Edition, Prentice- Hall
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Questions/Answers,Discussion,Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 1 20 Project 1 30 Presentation of Article 1 20 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 4 56 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 2 2 Homework Project 2 15 30 Total Workload 170 Total Workload / 30 5,66 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No