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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
INTRODUCTION TO BUSINESS BUS162 Second Term (Spring) 3 + 0 6

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY1
SEMESTERSecond Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED6
NAME OF LECTURER(S)Professor Fatih Çetin
Assistant Professor Alperen Öztürk
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Describe the major factors of a business environment,
2) Explain how economy and businesses shape each other,
3) Identify ethical and socially responsible behavior in the business world,
4) Discuss the issues of doing business at an international level,
5) Evaluate different forms of business ownership,
6) Assess the contributions of small businesses to a country?s economy,
7) Identify management skills necessary for success,
8) Explain the impact of organizational structure on achieving organizational goals,
9) Explain motivation through viable classical and contemporary theories,
10) Explain how production and/or operations should be managed for effectiveness and efficiency,
11) Develop a marketing strategy for a new product or service,
12) Apply principles of sound financial management,
13) Develop a personal investment plan,
14) Demonstrate proficiency with business vocabulary,
15) Develop a career plan for a career in business,
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNo
COURSE DEFINITIONThis course presents the fundamental concepts, principles, and the basic functions of business. It includes discussions of the business environment, ethics and social responsibility, forms of business ownership, management, organization design, operations management, marketing, accounting and finance.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction,Economic Systems and Business (Chapter 1)
2nd Week Business Ethics and Corporate Social Responsibility (Chapter 2)
3rd Week The Global Marketplace (Chapter 3)
4th Week Forms of Business Ownership (Chapter 4)
5th Week Entrepreneurship (Chapter 5)
6th Week Management and Organization Design (Chapters 6 and 7)
7th Week Motivation (Chapter 9)
8th Week MID-TERM EXAM (Chapters 1-7 and 9)
9th Week Operations Management (Chapter 10)
10th Week Products and Pricing (Chapter 11)
11th Week Distribution and Promotion of Products and Services (Chapter 12)
12th Week Accounting and Finance(Chapters 14 and 15)
13th Week Financial Management and Securities Markets (Chapter 16)
14th Week Making a Career in Business (Chapter 17)
RECOMENDED OR REQUIRED READINGGitman, L. J.; McDaniel, C.; Shah, A.; Reece, M.; Koffel, L.; Talsma, B., and Hyatt, J. C. (2018). Introduction to Business. Rice University/OpenStax
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSQuestions/Answers,Discussion,Lecture
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Assignment130
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam11,51,5
Preparation for Quiz
Individual or group work14114
Preparation for Final exam16060
Course hours14342
Preparation for Midterm exam14545
Laboratory (including preparation)
Final exam11,51,5
Homework
Quiz11818
Total Workload182
Total Workload / 306,06
ECTS Credits of the Course6
LANGUAGE OF INSTRUCTIONEnglish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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