TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Assistant Professor Meral Kızrak
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Can define business strategy 2) Know types of business level strategies 3) Know corporate level strategies 4) Gain an understanding of internatinal strategies
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course is oriented towards the analysis of strategy and policy making process in organizations. Considering all the external and internal factors that effect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases.
COURSE CONTENTS	WEEK TOPICS 1st Week Significance of Strategic Management, Fundamental Concepts, Characteristics of Strategic Management and Historical Evolution, Process and Steps of Strategic Management 2nd Week Strategic Analysis: General and Competitive Environments, Determination Of The Strengths And Weaknesses Of Internal Environment 3rd Week Strategy Formulation: Strategic Management at Task Level, Functional Level, Business Level and International Level 4th Week Implementation and Control of Strategies, Implementation Process and Integration, The Role of Organizational Structure, Evaluation of the Strategic Results, Controlling 5th Week Other Issues in Strategic Management 6th Week Leadership, Organizational Culture, Business Ethics, Crisis Management and Unplanned Change, Strategic Management in Small Businesses, Problems of Strategic Management in Service Businesses and Non-profit Organizations 7th Week Analysis Method of Strategic Situations and Cases 8th Week Midterm Examination 9th Week Case Presentations 10th Week Case Presentations 11th Week Case Presentations 12th Week Case Presentations 13th Week Case Presentations 14th Week Case Presentations
RECOMENDED OR REQUIRED READING	Thompson, A. ve Strickland, A. (2009), Strategic Management: Concept and Cases, McGraw-Hill International Edition, 17. Baskı, New York. Kırım, A. (1998) Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Presentation of Article 1 25 Presentation of Case Study 1 25 Total(%) 75 Contribution of In-term Studies to Overall Grade(%) 75 Contribution of Final Examination to Overall Grade(%) 25 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 3 3 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 80 80 Course hours 14 3 42 Preparation for Midterm exam 1 70 70 Laboratory (including preparation) Final exam 1 3 3 Homework 1 20 20 Project 1 40 40 Total Workload 300 Total Workload / 30 10 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No