TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Soner Gökten
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know why businesses exist and their components 2) Knows business environment and its relations 3) Can understand nature and scope of business 4) Knows factors of production and factor combination 5) Knows fundamental principles of managerial economics 6) Knows fundamental principles and theories of plant layout 7) Knows size of businesses and mergers and acquisitions
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	In this course students learn fundamental principles of managerial economics and know size of businesses and mergers and acquisitions.
COURSE CONTENTS	WEEK TOPICS 1st Week Approach to Economy Manager: Activity in Wealth Creation 2nd Week Benefit, Cost and Decision Making 3rd Week Investment and Investment Profitability 4th Week Simple and Realistic, Complex Product Pricing 5th Week Scale and Scope Economy 6th Week Understanding the Market and the Relation Between Industries and Industries 7th Week Profit Protection Strategy 8th Week Midterm 9th Week Currencies, Trade and Balloons 10th Week Direct and Indirect Price Discrimination 11th Week Decision Making in Uncertainty 12th Week Auction 13th Week Motivating Workers to Benefit the Company 14th Week Motivating the company's departments for the profit of the company
RECOMENDED OR REQUIRED READING	Hirschey, M.,: Manaregial Economics, New York, 2008.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Case Study 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 3 3 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 110 110 Course hours 14 3 42 Preparation for Midterm exam 1 100 100 Laboratory (including preparation) Final exam 1 3 3 Homework Presentation (including preperation) 1 15 15 Total Workload 315 Total Workload / 30 10,5 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No