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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
STRATEGIC MANAGEMENT BUS573 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)Professor Mehmet Abdülkadir Varoğlu
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Can define business strategy
2) Know types of business level strategies
3) Know corporate level strategies
4) Gain an understanding of internatinal strategies
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITIONThis course is oriented towards the analysis of strategy and policy making process in organizations. Considering all the external and internal factors that effect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases.
COURSE CONTENTS
WEEKTOPICS
1st Week Significance of Strategic Management, Fundamental Concepts, Characteristics of Strategic Management and Historical Evolution, Process and Steps of Strategic Management
2nd Week Strategic Analysis: General and Competitive Environments, Determination Of The Strengths And Weaknesses Of Internal Environment
3rd Week Strategy Formulation: Strategic Management at Task Level, Functional Level, Business Level and International Level
4th Week Implementation and Control of Strategies, Implementation Process and Integration, The Role of Organizational Structure, Evaluation of the Strategic Results, Controlling
5th Week Other Issues in Strategic Management
6th Week Leadership, Organizational Culture, Business Ethics, Crisis Management and Unplanned Change, Strategic Management in Small Businesses, Problems of Strategic Management in Service Businesses and Non-profit Organizations
7th Week Analysis Method of Strategic Situations and Cases
8th Week Midterm Examination
9th Week Case Presentations
10th Week Case Presentations
11th Week Case Presentations
12th Week Case Presentations
13th Week Case Presentations
14th Week Case Presentations
RECOMENDED OR REQUIRED READINGThompson, A. ve Strickland, A. (2009), Strategic Management: Concept and Cases, McGraw-Hill International Edition, 17. Baskı, New York.

Kırım, A. (1998) Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term125
Presentation of Article125
Presentation of Case Study125
Total(%)75
Contribution of In-term Studies to Overall Grade(%)75
Contribution of Final Examination to Overall Grade(%)25
Total(%)100
LANGUAGE OF INSTRUCTIONEnglish
WORK PLACEMENT(S)No
  

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