At the end of this course, the students; 1) Know the research subject of managerial economics and its connection with a business. 2) Know the fundamental knowledge about business size, business mergers and collaborations. 3) Know the business environment and its relations. 4) Describe how microeconomic equilibrium is achieved through supply and demand.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
Within the scope of the course, the subjects of Business Administration and Economics are presented together. It is aimed to inform the students who take the course about the economic aspects of businesses, the environment of businesses, their structure, fundamental concepts, size, business mergers, selection of establishment location and fundamental business functions.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Markets and prices / Fundamentals of Supply and demand
2nd Week
Consumer Behavior
3rd Week
Individual and Market Request
4th Week
Uncertainty and Consumer Behavior
5th Week
Production, Production Costs
6th Week
Profit Maximization and Competitive Supply
7th Week
Analysis of Competitive Markets
8th Week
Midterm
9th Week
Market Reward Price
10th Week
Game Theory
11th Week
Factor Markets
12th Week
Investment, Time and Capital Markets
13th Week
Economic Activity
14th Week
Asymmetric Information, Externalities and Public Goods
RECOMENDED OR REQUIRED READING
Robert Pindyck and Daniel L. Rubinfeld, Microeconomics, 8th ed. Boston: Pearson, 2015.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Presentation of Case Study
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
LANGUAGE OF INSTRUCTION
English
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
