| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Develop global vision using marketing research tool.
2) Evaluate, analysis and interpret the cultural environment of global markets
3) Know global market strategies
4) Know the conditions of maintaining and sustaining long-term customer relationships.
5) Can implement what he learned to the the problems of international marketing and devise solution
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
| COURSE DEFINITION | The content of this course consists of applying marketing concepts and methods to international markets. International marketing methods, international marketing mix, terms of payment, terms of delivery and insurance in international marketing are main topics. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to the course and International Marketing | | 2nd Week | The Cultural Environment of Global Markets (History and Geography) | | 3rd Week | The Cultural Environment of Global Markets (Culture, management styles, business systems) | | 4th Week | The Cultural Environment of Global Markets (Political and Legal Environment) | | 5th Week | Assessing Global Market Opportunities | | 6th Week | Developing Global Marketing Strategies | | 7th Week | Developing Global Marketing Strategies for Consumer Markets | | 8th Week | Mid-term examination | | 9th Week | Developing Global Marketing Strategies for Industrial Markets | | 10th Week | International Marketing Channels, Exporting and Logistics | | 11th Week | Integrated Marketing Communications and International Advertising | | 12th Week | Personal Selling and Sales Management For International Markets and Pricing | | 13th Week | Implementing Global Marketing Strategies | | 14th Week | Project presentation |
|
| RECOMENDED OR REQUIRED READING | Cateora, P., Graham, J. (2007) International Marketing, California: McGraw Hill |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Project | 1 | 15 | | Total(%) | | 55 | | Contribution of In-term Studies to Overall Grade(%) | | 55 | | Contribution of Final Examination to Overall Grade(%) | | 45 | | Total(%) | | 100 |
|
| LANGUAGE OF INSTRUCTION | English |
| WORK PLACEMENT(S) | No |
| | |
