| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) analyse the principles of economics pragmatically.
2) apply the principles of economics to the problems in daily routine of business life.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
| COURSE DEFINITION | This course aims to enable students to have knowledge about basic concepts, approaches, processes, and problems in the field of managerial economics, to be able to apply the principles of economics to the problems in daily routine of business life. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Economics From A Manager's Viewpoint : Efficiency in Wealth Creation | | 2nd Week | Benefits,Costs, And Decisions | | 3rd Week | Investment and Profitability of Investment | | 4th Week | Simple Pricing | | 5th Week | Economies of Scale and Scope | | 6th Week | Understanding Markets and Industry Changes | | 7th Week | Strategy: The Quest to Keep Profit From Eroding | | 8th Week | Foreign Exchange,Trade,And Bubbles | | 9th Week | Direct and Indirect Price Discrimination | | 10th Week | Making Decisions Under Uncertainy | | 11th Week | Auctions | | 12th Week | Getting Employees to Work In The Firm's Best Interest | | 13th Week | Getting Divisions to Work In The Firm's Best Interest | | 14th Week | |
|
| RECOMENDED OR REQUIRED READING | Managerial Economics, International Edition, 3rd Edition
Luke M. Froeb; Brian T. McCann; Michael R. Ward; Mike Shor
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Assignment | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | 14 | 5 | 70 | | Preparation for Final exam | 1 | 70 | 70 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 60 | 60 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 1 | 55 | 55 | | Total Workload | | | 301 |
|---|
| Total Workload / 30 | | | 10,03 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
