TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Çiğdem Baskıcı
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Have knowledge about causes of the consumer behavior, 2) Have knowledge about the factors that affect consumer, 3) Have knowledge about consumption strategies in Healthcare, 4) Have knowledge about consumers' reactions.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION	To enable students to learn about consumer behavior, its causes, factors affecting consumer behavior, health consumption strategies, consumer reactions and consumer psychology.
COURSE CONTENTS	WEEK TOPICS 1st Week Consumer Behavior Concept and Characteristics 2nd Week Importance of Consumer Behavior in Marketing 3rd Week The Relationship between Consumer Behavior and Marketing Strategy in Healthcare 4th Week Psychological Effects Learning and Memory 5th Week Motivation and Interest 6th Week Sensation and Perception 7th Week Midterm Exam 8th Week Attitudes and Changing Attitudes and Emotions 9th Week Personality and Self 10th Week Values and Lifestyle 11th Week Socio-Cultural Effects, Group Dynamics and Solidarity Group 12th Week Personal Influences and Spread of Innovation 13th Week Consumer Purchasing Process in Healthcare 14th Week Purchasing and Post-Purchase Behaviors
RECOMENDED OR REQUIRED READING	Gülfidan B., Odabaşı, Y., Tüketici Davranışı, Mediacat Kitapları, İstanbul, 2012 İslamoğlu, A. Hamdi, Altunışık, R., Tüketici Davranışları, Beta Basım Yayım, 2010 Hoyer D. W., Maccinnis, J. Deborah, Consumer Bahavior, 2008.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 35 Assignment 1 10 Presentation of Article 1 10 Total(%) 55 Contribution of In-term Studies to Overall Grade(%) 55 Contribution of Final Examination to Overall Grade(%) 45 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 0 0 0 Preparation for Quiz 0 0 0 Individual or group work 14 4 56 Preparation for Final exam 1 15 15 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) 0 0 0 Final exam 1 1 1 Homework 1 7 7 Article Presentation 1 ,5 ,5 Article 3 3 9 Total Workload 140,5 Total Workload / 30 4,68 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No